Search Engine
Optimization

Technical SEO involves making sure your website loads quickly and properly on all devices. It means your meta data is telling search engines the correct information about your business, so that users searching for your products/services are getting the correct, relevant resuts. It also includes making sure your business information (such as your name, address, and phone number are correct and consistent throughout the internet.

Keyword Research is relevant terms (or keywords) are incorporated into your website's content to improve it's relevance and visibility on search engines. Like Technical SEO, Keyword Research makes it easier for potential customers to find your business if they are searching for products or services similar to the ones you offer.

Getting other website to link to your website helps build authority and visiblity on search engines. This is what is called Link Building. You can improve link building by creating useful, relevant content that encourage others to link to your site. For example, writing blogs with original and unique content for your customers can increase your link building numbers. Link building builds authority with search engines by demonstrating your content is useful to customers.

Making sure your website's content is original, relevant, and informative can help you reach your target audience. It also helps improve your website's authority and visiblity on serach engines.